Why Guest Checkout Is A Must Have In PrestaShop
I have been building ecommerce stores for more than ten years for other clients, and I was always sharing with my clients about enabling guest checkout.
Sometimes customers disagree with this advice thinking that much more fake and spammy orders would happen.
Reality is a bit different, and let me explain that.
Why PrestaShop Guest Checkout Is A Good Thing
The percentage of users that do not want to register on your site is enormous. I don’t own any research, but I saw from my clients’ stores that it ranges from 10% to 30% of users using the “guest checkout” option instead of registering to your site.
An explanation for that is easy - they are shopping once and not thinking long term about being in your store.
I do use guest checkout myself. That’s the case for me too. There is no point in registering yet to another store when you can just buy the thing and move on.
So always have guest checkout enabled.
How To Enable PrestaShop Guest Checkout
To enable PrestaShop Guest Checkout, go to the back office, click on Shop Parameters → Order Settings, and toggle button
Enable guest checkout.
By default, this toggle should be enabled from PrestaShop v1.7 version. But double-check just in case.
Guest checkout option works excellent with one-page checkout modes and with step-by-step checkout.
More PrestaShop Marketing Tips
More PrestaShop customization tips could be found at our blog.