Tools To Automate PrestaShop Marketing
Once you launch your store - marketing will be the first scary thing you will have to face.
Fortunately, there are many ways to automate your marketing, and Prestashop is the best ecommerce solution for that.
In this article are you I will explore some tools you can use for marketing automation.
No matter what you build, analytics will be the first thing you have to set up for every website you own.
Fortunately, Google Analytics is a free service you can use to track your visitors. But to make it even better, you can install the Google search console service, which will read the reports for you about search square is performed at the access your store.
Google Analytics setup with PrestaShop is explained in a separate article.
Technically you don’t need to own a site map because Google (and other search engines) will scrape your site no matter you have a sitemap or not.
But for marketing automation, having a real-time sitemap is a must.
It is easy and free to setup sitemap. Check our blog article for that.
Sending newsletters can be a great way to promote your products online. In addition, you can send your subscribers special discounts or offers. Which in return is converts into more sales.
Mailchimp is a great platform to handle all your newsletters.
You can use Mailchimp popup addon to display promotions and special discount codes for your visitors.
PrestaShop Sales Funnel
Earlier suggested using Google Analytics and Google search console for visitors tracking. But managing the sales funnel is another big challenge.
Users accessing your store walked through multiple pages (starting from a product page and ending with the checkout success page). That is the sales funnel, and you have to make sure it is well optimized.
Optimized means that users dropping from one page to another is not significant. There is no wait to see this information with the default PrestaShop installation, but there are addons for that.
PrestaShop Sales Funnel Addon can identify issues on your sales funnely automatically!
PrestaShop Social Platforms
To be honest, I have never seen that e-commerce would perform great on social platforms like Facebook.
The problem with social platforms is that they are more for engagement purposes and not for products advertisement. But, of course, social media can work special discounts or maybe for the voting game.
I think Buffer is a great tool to automate your online social life.
More PrestaShop marketing and SEO tips could be found on our blog.